Roleplays on Wayground for Business: Overview & Best Practices

Roleplays on Wayground for Business are interactive, AI-powered simulations that let learners practice real-world sales conversations in a safe, realistic setting.
Each Roleplay is built around a Scenario: a simulated meeting that defines the context, product details, and evaluation criteria. Once created, Roleplays can be assigned to individuals or groups, and detailed reports track performance across key competencies.

Roleplay at Wayground for Business: Core Value

The Roleplay feature empowers field and sales teams, especially those in pharmaceutical and healthcare domains, to rehearse real customer interactions and improve communication effectiveness.

It helps organizations:

• Enhance sales performance through AI-driven simulations and coaching

• Standardize best practices across distributed teams

• Accelerate onboarding and skill ramp-up

• Reduce compliance and training risks

In essence, it allows teams to practice, receive feedback, and perform better in real-world interactions.

Common use cases

• Pharma and medical sales: Practice HCP (Healthcare Provider) conversations

• Field sales teams: Improve objection handling, negotiation, and discovery calls

• New hire onboarding: Build confidence through guided simulations

• Customer success teams: Prepare for escalations or challenging conversations

• Compliance training: Reinforce messaging standards in regulated environments

Key components of Roleplays

Roleplays on Wayground follow a simple, repeatable flow from creation to evaluation:

1. Scenario

Every Roleplay begins with a Scenario. A scenario defines:

• The meeting context (e.g., sales call, product discussion)

• Product details

• The competencies to be practiced

It sets the stage for the learner’s simulated conversation with the AI buyer.

2. Evaluation criteria

Within each scenario, define how performance will be measured.
Evaluation criteria include:

• Performance levels (from Level 1 to Level 5)

• Observable behaviors for each competency

These ensure objective, consistent scoring.

3. Assigning the Roleplay activity

Once your scenario is ready, you can:

• Assign it to one or more Groups, or

• Share a join link directly with participants

This flexibility allows easy scaling across teams or departments

4. Reports

As participants complete their role plays, their performance data appears in the Reports section.
Here, you can review:

• Video recordings and transcripts

• Scores and evaluation data

• Feedback and coaching notes

Best practices for scenario creation

Context is power

The more detail you provide, the more realistic the AI conversation becomes.
Include:

• Product details

• Buyer backgrounds

• Sales guidelines

Keep the agenda clear

Define a focused, concise meeting agenda.
This helps learners practice specific pitches or objectives instead of open-ended discussions.

Customize competencies

Use only the competencies relevant to your scenario. This ensures accurate and meaningful evaluation aligned with the meeting’s context.

Best practices for setting evaluation criteria

Define performance levels

Clearly outline what each competency looks like across Levels 1–5.

Identify observable behaviors

List the specific, observable actions that demonstrate each level of performance.
For example, conversational tone or response quality are observable, post-meeting actions are not

Learn more

To learn how to create a Roleplay activity, read this article: Create a Roleplay Activity

To learn how to assign a Roleplay activity, read this article: Assign a Roleplay activity

To learn about Roleplay performance insights and reporting, read this article: Viewing Roleplay Performance & More in Reports

To learn about Roleplays on Wayground for Business, read this article: Roleplays on Wayground for Business: Overview & Best Practices